The Power of Place: Using Location Data to Enhance Your Branch and ATM Strategy

Over the past century, how consumers engage with physical bank branches has changed. In today’s digital-first economy, allowing customers to interact through their preferred channel is increasingly important. While many consumers now favor digital channels, access to cash and face-to-face services remains significant for various demographics. This makes it vital for banks and other financial […]

Leveraging Data-Driven Analytics for Branch Network Goal-Setting

Setting goals across a branch network in a financial services organization can be a challenge. Historically, banks have taken various approaches to setting performance targets for branches, each of which has some shortcomings. Data-driven analytics opens the door to overcome those deficiencies with a new approach called “opportunity-based goal setting.” Almost everyone is familiar with […]