Black Friday Spending Gains Far Outpaced Visitation Increases

In 2022, Black Friday spending increases across retail far surpassed visitation increases. When analyzing this major shopping holiday with data from PlaceIQ, we can see larger basket sizes, higher in-store conversion rates, and pent–up demand for savings drove these spikes. Visitation + Purchase + Demographics: Expanding our view on the post-pandemic Black Friday Black Friday […]