The Address Data Advantage: Here’s What You’ve Been Missing
Every strategic decision with a location component – from opening a new storefront to verifying a customer’s information – starts with one seemingly simple detail: the address. But in practice, address data is anything but simple. The truth is, most organizations are sitting on an untapped asset. Address data exists across systems and departments, often […]
The Shifting Foundation: Data Challenges in an Era of Home Tear-Downs
On a recent walk through a neighborhood in the town I grew up in – Hanover, New Hampshire – I was surprised to see the number of new homes that have sprung up. It’s a very nice neighborhood where 3,000-square-foot homes are being replaced with homes that are much larger. This is part of a […]
Address Data vs. Property Data: What’s the Difference?
Location data holds incredible power. It reveals patterns, uncovers opportunities, and helps you make smarter decisions – whether you need to optimize delivery routes, select a store location, or target the right customer at just the right moment. But even the best location data can’t drive results if it’s trapped in silos, out of sync, […]
Understanding Physical, Legal, and Postal Addresses
We use addresses every day – typing them into navigation apps, filling out online forms, printing them on envelopes. Addresses seem pretty straightforward, and we don’t often worry about getting them 100% right. After all, whoever receives the address can figure out the details they need to provide the goods or services we want, right? […]
Ensure a Smarter Tomorrow by Unlocking Efficiency With Your Address Data Today
Virtually every business on the planet captures and stores address information. Ostensibly this data enables you to ship items or send mail to customers and prospects, to correspond with suppliers, and to communicate with a network of distributors or other partners. But address information provides so much more than that. When you know where your […]
Address Location: The Data Science Behind an Address
What is an address? Most people will respond that an address is where they live, where they work, or where they go in their spare time. An address is what you write on an envelope you’re mailing, or where your online orders are shipped to. An address location is a geographic place and an identity. […]
3 Use Cases for Enriched Data
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business leaders to glean valuable insights from the information stored in their ERP systems, marketing automation databases, and website analytics. The most powerful innovation is happening […]