DATA GUIDEDynamic Neighborhoods
Dynamic Neighborhoods provides a powerful view of how populations move, gather, and engage across communities. By combining rich visitation and demographic data, it reveals how busy neighborhoods are, how populations flow through them, and how these dynamics shift across different demographic cohorts and over time.
With this information, you can identify the best locations for growth, tailor customer engagement strategies, and inform your most critical business decisions.
The dataset is analysis-ready, with pre-aggregated information at the U.S. census block group level and pre-calculated metrics on activity, dwell time, and location importance—making it easy to put trusted privacy-compliant data to work immediately.
Dynamic Neighborhoods supports key use cases across industries like retail, financial services, telecommunications, real estate, advertising, insurance, and more.
Use cases
Dynamic Neighborhoods supports a wide range of important use cases, including:
- Site selection: Find ideal locations with insight into which locations are most popular, how long populations visit them, when they visit, and which cohorts frequent them most.
- Location-based marketing: Identify catchment areas, enhance out-of-home advertising, and reach key consumers with a deep understanding of demographics and visits.
- Network planning: Pinpoint the best areas for coverage expansion with visitation data for distinct demographic cohorts that reveal where they spend time throughout the day.
- Logistics and delivery planning: Better allocate resources and services with a deep understanding of where and when key audiences visit most.
- Insurance policy pricing: Enhance pricing with data that reveals the popularity of locations and how long populations dwell at them.
Benefits
- Make informed decisions with a complete picture of how busy neighborhoods are, which populations visit them, when they visit, and how these patterns change over time.
- Enhance customer engagement and satisfaction by ensuring you have the right products and services for key demographic cohorts, in the right places, and at the right times.
- Save time and money that would otherwise be spent on data wrangling with easy-to-use, analysis-ready visitation and demographic data that can be easily connected to complementary datasets.
Details
Dynamic Neighborhoods provides:
Activity
Indicates how popular a block group is with visitors relative to other locations across the U.S., allowing for comparison of activity across locations and over time.
Dwell Time
Provides an estimate of the total and average dwell time for a location in minutes based on aggregated visitation data.
Week Part and Day Part
Provides a view of activity and dwell time metrics by weekday (Monday – Friday), Weekend (Saturday and Sunday), and by Morning (06:00 – 12:00), Afternoon (12:00 – 18:00), Evening (18:00-21:00), and Night (21:00 – 06:00).
Detailed demographics
Provides a breakdown of visitation across age, sex, income, occupation, and consumer spend for all week and day parts. Cohorts are segmented into more granular groupings.
Location Importance Score
Indicates the relative importance of a location to a specific demographic cohort by combining visit volume and dwell time.
Population Flow Indicator
Indicates and quantifies the movement of visitors from origin locations to their destination at the census block group level.
Features
- Best-in-class currency – Dynamic Neighborhoods leverages GroundView Demographics to provide more currency than census data, which is updated infrequently and only offers a residential view.
- Analysis-ready – This product eliminates the complexity traditionally associated with making large visitation datasets usable and combining them with demographic data.
- Flexible delivery options – Data can be delivered via subscription-based dashboards that provide reports on input locations, through an API, or as a complete standalone file.
- Industry-leading interconnectivity – Dynamic Neighborhoods includes the PreciselyID, enabling seamless connection to an ecosystem of pre-linked, complementary datasets.
- Built for privacy – All data is anonymized, aggregated, and collected with explicit consent for the data to be used in this way. No PII is contained in this product.
Specifications
Coverage: All 50 U.S. States
Reference data: Precisely PlaceIQ visitation data, Precisely GroundView demographics data
Update frequency: Quarterly
