Global Demographics

Global Demographics provides comprehensive coverage of global demographics such as population, age, sex, race and disposable income as they relate to local administrative and/or postal geographies. Global Demographics extends to 140 countries globally, offering information on 6.7 billion consumers.

Benefits

  • Analyze different countries and regions with globally consistent methodology
  • Target regional markets with increased precision and accuracy
  • Geographically visualize the data for more efficient, effective decision-making

Details

Variables are included for:

  • Population
  • Households
  • Sex/gender
  • Age bands
  • Employment
  • Net Incomes

Features

  • Population figures are shown as projected averages for the current year on the basis of official statistics, represented in absolute numbers and “per mill” shares
  • Household data represents the total number of households per geography
  • Gender based on total population
  • Age represented in 15-year age bands
  • Globally consistent for multi-national research
  • Maintained with continuous updates by our in-house statistical and geographic department

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Specifications

Coverage
Global
Release schedule
Annually
Unit of sale
Country

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