Video Helps Members Navigate the Healthcare Industry in Tough Times

Healthcare is personal. When you broach sensitive and complex topics like healthcare, you need to be able to have conversations based on trust, which is established by anticipating and addressing each member’s individual needs. Most importantly, communication and customer engagement can’t flow in one direction – health plans need to be able to have two-way […]

Three Things Consumers Want You to Know About Engaging Successfully

Marketers today have more options than ever before for reaching customers—from printed mailers to digital display ads, and from phone and in-person connections to social media, text messages, emails, blogs, and video communications. That plethora of options can be a double-edged sword for customer engagement. Having so many channels available brings benefits, of course, in […]