Streaming Data Architectures for Boosted Customer Experience

In today’s environment, customers expect fast, personalized, and consistent interactions with your brand across multiple channels. To provide a seamless experience for your customers, you need to leverage data from all your sources and applications in real time, or you risk delivering a poor experience for internal and external customers.

But how can you build and manage data workflows that can handle the volume, velocity, and variety of streaming data?

While not a silver bullet, modern data architectures help to give you a solid foundation, providing flexible and scalable workflows that ensure that data across the enterprise is accessible, accurate, timely, and actionable. New customer experiences and services are then in turn enhanced by these data pipelines as it enables real-time insights, streamlined processes, personalization, and consistency across applications.

Watch this webinar on-demand to learn how to harness the untapped potential of legacy and disparate data sources to improve customer satisfaction, loyalty, and retention.