Geocoding Best Practices: Taking an Address-Centric Approach
As an essential step in achieving data integrity, geocoding is the complex process of standardizing, cleansing, validating an address, and adding geographic coordinates. By using the geocode to operationalize an address, you can begin to analyze the location and enrich business data to gain trusted insights.
View this on-demand webinar to explore how geocoding is core to business and location analytics.
During this webinar you will learn how:
- Operationalizing an address generates stronger location intelligence
- Geocoding match rates impact your business
- Data quality intersects with location intelligence