Mining the Undiscovered Market: Using Location and Consumer Data to Target Growth
Looking for new customers in an existing service area? Wondering what new services an existing customer may find valuable? Gaining an intimate understanding of who is located in your best coverage areas is fundamental to generating the highest level of revenue from your network and strengthening customer loyalty.
Wireless and wired telecom providers use geocoding, consumer data, and location analytics for subscriber acquisition. How well it works depends on hyper-accurate geocoding and a rich set of data attributes augmenting a correct residential or business address.
View this webinar on demand to learn how to leverage location intelligence, demographic, and consumer data to deliver effective messaging to target customers.
Key topics include:
- Understanding and implementing accurate address and geocoding data for customer acquisition
- How a Master Location Data approach can efficiently augment lat/long and address data with detailed attributes needed by marketers
- Applying demographic segmentation and consumer data to target specific audiences and determine effective messaging