Location data management and analytics
Your roadmap to better decisions: Power every move with trusted location data
Can you trust your location data?
Location data flows through nearly every part of your business, powering operations and informing decisions every day.
But when it’s disconnected, duplicated, or inaccurate, it leads to missed deliveries, poor site selection, inaccurate risk models, and operational inefficiencies.
Most organizations don’t trust their location data enough to act with confidence. To get the most from your location data, you need to integrate, prepare, analyze, and govern it — so you can improve customer experience, streamline operations, and reduce risk.
Precisely helps you put trusted location data to work across its lifecycle — reducing friction and delivering better business outcomes.
Integrate
Eliminate silos, preserve data integrity, and make location data instantly accessible across your business by connecting address and location data across legacy and modern systems – including mainframes, IBM i, ERP, CRMs, and cloud platforms.
Prepare
Ensure accuracy, completeness, and consistency from the start by cleansing, verifying, and validating location data at the point of entry. Deduplicate records to eliminate redundancy, standardize formats across systems, and assign accurate coordinates through geocoding.
Enrich
Enable reliable downstream analytics by augmenting each address with additional attributes like property details, demographics, and boundaries.
Analyze
Discover and visualize patterns, trends, and relationships between location-based datasets. This includes powerful techniques like spatial clustering to identify hotspots, proximity analysis to assess risks near critical locations, and street network analysis for route optimization.
Govern
Ensure transparency, maintain compliance, and deliver reliable data to every system, workflow, and user, by organizing and managing location data with mastered address domains, enforcing consistency through business rules and validation standards, and monitoring data quality and lineage.
Engage
Activate location data to deliver personalized, timely, and context-aware communications across channels. Leverage high-integrity address and location data to target customers with precision, improve experiences, and drive stronger engagement throughout the customer lifecycle.
“It’s been an absolute pleasure working with Precisely as a partner—we’ve seen huge benefits from leveraging their high-fidelity data model to better represent the physical world.”
Xiao Li
VP of Engineering, DoorDash
Product and service delivery
Clean, standardized location data improves the entire service chain – from order processing to routing, and last-mile delivery. It reduces failed deliveries, minimizes delays, and boosts customer satisfaction. Whether you’re delivering packages, managing field service teams, or activating new locations, trusted location data ensures every step is efficient and reliable.
Risk assessment
Confidently analyze geographic risk by combining validated location data with contextual layers like flood zones, wildfire boundaries, crime rates, and environmental hazards. Trustworthy location data empowers insurers, financial institutions, and public sector teams to underwrite policies proactively, price risk accurately, detect fraud quickly, and respond effectively to emerging threats.
Complex site selection
Make confident location decisions by combining high-integrity address data with advanced spatial analytics. Enrich each candidate site with layers like customer density, traffic patterns, zoning boundaries, proximity to competitors, environmental risk, and existing infrastructure. Use location intelligence to model trade areas, evaluate opportunities, and prioritize expansion based on clear, data-driven insights.
Target location-based marketing
Reach the right audiences with accurate segmentation powered by clean address data, demographic overlays, and geographic boundaries. Whether you’re acquiring new customers or re-engaging existing ones, spatially aware marketing helps ensure you’re reaching the right people, in the right places, at the right time.
Network planning and optimization
Design, expand, and optimize physical and digital infrastructure – whether it’s telecom networks, utilities, broadband, or delivery routes. With enriched location data and advanced spatial analytics, your teams can identify service gaps, evaluate coverage, prioritize buildouts, and make smarter investment decisions based on population density, demand patterns, and geographic constraints.
Manage supply chain risk
Optimize logistics and strengthen resilience by analyzing location-based risks, including natural hazards, route disruptions, infrastructure reliability, and supplier proximity. Enrich your location data with geographic context to identify vulnerable nodes, model alternate routes, and ensure continuous, efficient operations across sourcing, storage, and delivery.