Spectrum Context Graph for Master Data Management
Today’s customer data has greater volume, variety, velocity and complexity than ever before. Customers expect immediacy, relevance and a more seamless experience with every
interaction. But you simply can’t keep pace using a rigid relational database. Step up with the next generation of Master Data Management.
Solve your complex customer data challenges with the first solution that uses the power of Knowledge Graphs to create accurate, actionable customer centric views. Discover a shareable, multi-dimensional view of your customers
Bring valuable data to life
Organizations once valued their customers in terms of their net worth. Now, it’s in terms of their networks. See how customers are connected to other people, places and things.
Spectrum Context Graph helps identify high-value customers across all your business divisions, so you can market products that will motivate them to buy.
The Spectrum platform delivers a next generation approach to MDM, data quality and data integration in a single solution. Incorporate social, spatial and predictive analytics that add
context, validate entities and reveal complex relationships. You’ll improve decision making by visualizing customer data as well as customer networks.
Access, connect and deploy
Using powerful NoSQL technology, Spectrum shares data from back-office systems, platforms and front-end business applications and third-party data sources.
• Uncover hidden relationships
• Understand influencers and brand ambassadors
• Detect non-obvious relationships
• Facilitate compliance to constantly evolving Data Privacy & AML regulations
Future-proofed – Innovative Knowledge Graphs deploy vital information faster and more cost-effectively:
• A multi-dimensional view of customers
• High-performance queries on complex, connected data
• No predefined schema needed to models complex, hierarchies and many-to-many relationships