Consumer Data Insights Households

It is impossible to truly understand an individual without knowing the household they live in. A household is a composed of one or more individuals living within the same building. The homes we live in, and the people we share our lives with contribute significantly to who we are as consumers. With Consumer Data Insights Households you can improve your ability to target and connect with your customers by learning more about their household.


  • Create targeted and personalized communication across channels
  • Perform lead generation and improve lead scoring
  • Enhance customer experience by better understanding the consumer household
  • Connect individuals to an address with a unique identifier


  • Home ownership and dwelling type based on public tax and deed records
  • Total adults, number of children, and multigenerational household information
  • Attributed pet ownership



United States
Release schedule
Monthly, Quarterly
Unit of sale
Per matched record or as a custom data extract

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