Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and...
Experts estimate that the world is generating 2.5 quintillion exabytes of data every day. That information resides in multiple systems, including legacy on-premises systems, cloud applications, and...
Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last...
Over the past four years, business leaders have come to recognize that agility and resilience are vital. That has led to a wave of process automation initiatives aimed at streamlining business...
The past few years have been transformative, with global events reshaping our personal and professional lives. From a rapidly shifting regulatory environment to volatile economic conditions,...
Frequent mall visitors partake in leisure activities (coffee, desserts, and entertainment) on the same day they go to the mall. Occasional mall visitors focus on errands and specialty shopping for...
When a midsize manufacturing company got hit with a ransomware attack, the IT Director had the unenviable task of breaking the news to the CEO. The firm’s ERP database had been compromised, and a...
While it’s been mostly recognized as a male-dominated industry, the technology space is evolving to include more and more women. At Precisely, diversity, inclusion, and belonging are extremely...
The European Union’s General Data Protection Regulation (commonly known as GDPR) came into effect on the 25th May 2018. It is important to any user or processor of personally identifiable...
