Data Guide Retail Analytics
Attract profitable customers and outperform competition
Data Guide Retail Analytics
Attract profitable customers and outperform competition
Attract profitable customers and outperform competition
What is my store’s catchment? Defining the extent of a store’s catchment and territory to assist measuring turnover performance and defining the target market.
Measure and increase performance with greater insight of your target audience
- Better understand retail catchment area and underlying consumer demographics to align product and service offerings and improve overall targeting
Understand the retail customer journey to craft more personalized experiences
- Customize the consumer shopping experience with data to help understand the dynamics, profile, and context of a retailer’s market and how that impacts turnover and decisions regarding marketing campaigns
Evaluate the competitive environment to identify opportunities for market advantage
- Discover exactly where competitors are in relation to specific retail locations to understand and measure the overall impact on performance and quickly take advantage of open opportunity
Identify prime site locations and maximize market potential
- Make more profitable, fact-based decisions that justify substantial real estate investments
Dig into the data
See how retail organizations leverage data for analytics
Visualize data on a map in the Precisely Data Experience
Boundaries
Use a pre-defined geography, such as postcodes or census tracts, to define territories and catchments
Demographics
Analyze the customers who visit a retailer and understand the impact local characteristics have on store performance
Points of Interest
Identify the local business context and competition to understand the impact this has on store performance, and the location in which a retailer may choose to open
Streets
Calculate how far most customers are willing to travel to visit a store and the impact this has on store performance