Between 2017 and 2019, there were 638,000 claims resulting from hail damage in the state of Texas alone. To make matters more complicated, 50% of hail claims go undetected for up to 18 months. That...

If you really want to meet your customers where they are, it’s time to try location-based marketing (LBM). For advertisers, this strategy involves sending promotions to customers’ mobile phones...

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...