We live in a data-driven landscape where huge amounts of data are being produced every day. The complexity of managing and using that data are critical, yet most organizations don’t have the time,...

Between 2017 and 2019, there were 638,000 claims resulting from hail damage in the state of Texas alone. To make matters more complicated, 50% of hail claims go undetected for up to 18 months. That...

If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...